The Power of Email Marketing Funnels: Guide Your Subscribers to Conversion
Email remains the most powerful digital marketing tactic to influence a customer’s journey, and email marketing funnels can help guide them through each stage. From welcoming newcomers to nudging hesitant shoppers, these campaigns provide valuable education and incentives to move customers closer to conversion.
Once a subscriber has joined your list, it’s important to nurture them with emails that add value. This may include educational content, exclusive giveaways, or any other resource your audience would find useful and interesting. If you can provide them with what they need, your subscribers will be more likely to stay engaged and convert from leads to buyers.
During the awareness stage, your email marketing strategy should be focused on educating your audience about your brand and the products you offer. This can be done through product descriptions, videos, blog posts, and more. Getting to know your personas and their pain points can also be helpful for this stage, as it will allow you to empathize with them and better communicate how your company’s products are able to address their concerns.
The next step is the consideration stage, where your email marketing campaign should focus on demonstrating how your products and services are unique from your competitors. This can be accomplished through a variety of ways, such as through educational blog posts, case studies, and testimonials. It’s also a good idea to focus on your target audience’s demographics at this point, as it can help you determine what types of content they would find most engaging.
For example, a B2B audience might be more interested in podcasts and fun videos than their B2C counterparts, and you can tailor your content to this audience by distributing them during the awareness stage.
After the consideration stage, your email marketing should concentrate on converting hesitant shoppers into paying customers. This can be achieved through various strategies, including discounts and exclusive offers, limited-time sales, and other time-sensitive promotions. Depending on your industry, you can also consider loyalty perks for your existing customers, such as free expert content or special discounts on future purchases.
Once a customer has converted from a buyer to a repeat customer, it’s important to continue to nurture them through engaging and informative email marketing. Educating them about your latest product features and updates, offering additional exclusive discounts, and highlighting how your products have positively impacted other customers are all great ways to keep them loyal.
It’s also important to re-engage with lapsed customers by using automations that send out email surveys or special deals to them after a certain period of time. This can be a great way to revive their interest and encourage them to come back and make another purchase, or to refer their friends and colleagues to your brand. In the end, it’s all about making your customers feel seen and heard, so they will be more likely to advocate on your behalf.
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After trying every phase known to man, I stumbled across digital marketing which changed my life. Other than raising 2 burping pooing boys. I make money online. And you can too.
Matthew Houghton
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